James Cameron’s 3D China venture

James Cameron At Media Event

James Cameron, film director and co-chairman of Cameron Pace Group, in Beijing.

Filmmaker James Cameron and 3D photography specialist Vince Pace have announced that the Cameron Pace Group (CPG), which specializes in providing 3D technology, services and consulting to other producers, will launch a new joint venture in China. The deal, signed Wednesday in Beijing with the state-owned Tianjin North Film Group and Tianjin High-tech Holding Group, will see CPG triple in size in the next 18 months, as Cameron and Pace build up a staff of Chinese workers, overseen by a team that will come in part from the U.S. and be housed at CPG China’s new studio in the city of Tianjin.

Cameron said this is the first step in a global expansion for the company, part of a push to make 3D technology the universal film standard worldwide.

“Our fantasy is that China will set the path and the rest of the world will look and say, ‘They’re going straight into 3D production,'” said Cameron.

China, the fastest-growing world film market, has been quick to embrace 3D cinema. Cameron’s 3D “Avatar” was the biggest-grossing movie of all time in China, with around two-thirds of the total Chinese revenue of  $208 million coming from 3D screenings. The re-release of Cameron’s “Titanic” in 3D made as much money in China as it made in all other international markets (excluding North America) combined.

Five of China’s top-grossing films in 2011 — all of them American made — were in 3D. “Transformers 3: Dark of the Moon,” for which CPG provided the 3D technology, was also a hit in the Middle Kingdom. Out of the movie’s $350 million in box office receipts worldwide, $168 million came from China.

Cameron expressed his frustration with studios in the U.S., which are sometimes reluctant to shoot film in native 3D: “We are used to bashing our heads against the wall with studios,” the director said. “Take a movie like ‘Spider-Man,’ for example. They’ll spend a couple of hundred million dollars on that film but they won’t shoot it in 3D that has real depth to it. Or … they’ll convert it and think they are saving a couple of million dollars but they come out with an inferior product.”

With the China CPG deal, Cameron and Pace hope to set the pace for worldwide 3D expansion.

“We’ve always said 3D is the premium brand for film entertainment,” Cameron said. “China just seems to get that: the idea that you go to see a 3D movie because that’s the best. ”

SOURCE: LA Times

See also: Loyal StudiosRealHD.TV for all your entertainment needs

For more info on Bob Bekian, visit www.bobbekian.com

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Re-creation of Dusty Springfield recording session

Source: Uploaded by user via Bob on Pinterest

 

Loyal Studios CEO Bob Bekian on the set of the re-creation of the recording session with Dusty Springfield singing “Son of a Preacher Man” in 1968. Authentic 1968 newspaper prop. The details in the production design and lighting were excellent!

PHOTO: David Beckham

Source: Uploaded by user via Bob on Pinterest

 

David Beckham visits Loyal Studios to work on a video production.

Producer Bob Bekian Launches a High-Tech Ad Agency Targeting Branded Content for the Internet

bob bekian shooting a commercial

Producer Bob Bekian shooting a commercial at his Burbank studio

(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box.  The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.

Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world.  Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.

Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked  with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.
“We were the first to develop a turn-key production solution,” Bekian says.  He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world.  In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.

Snoop Dogg shooting a commercial at Loyal Studios

Snoop Dogg shooting an HD commercial at Loyal Studios in Santa Monica California

“Bob Bekian never accepts the status quo,” noted producer Brian Grazer.  “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”

Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost.  Clients can view progress via the internet all over the world.

“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds.  “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial.  That is not the way we run our creative process.”  Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.

Loyal Studios

Loyal Studios Commercial production facilities include the most sophisticated camera systems and pre-lit greenscreen studios

Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move.  The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials.  Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products.  “We intend to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.

For more information about Bob Bekian, visit www.bobbekian.com

For more information about Loyal Studios, check out www.loyalstudios.tv

To see RealHD.tv, please click www.realhd.tv

Dusty Springfield Drama Set to Premiere at the L.A. Shorts Film Festival

Set in 1970, “The Soul of Blue Eye” tells the story of Dusty Springfield’s decision to record her Platinum selling hit Son of a Preacher Man for Atlantic Records, and the struggles she had as a white gay woman singing black soul music during the tumultuous 1960’s. Besides having a hit show, “It Must Be Dusty” in […]

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