BURBANK STUDIO CHOSEN FOR LAUNCH OF NEW HISPANIC CHANNEL

Soraya Menchaca

Soraya Menchaca

(Burbank, CA)  Loyal Studios has entered into an agreement with Compralux –the new Luxury home shopping channel for the Hispanic market – to produce all of their broadcast content.  Compralux is a new on-air shopping channel targeted to the growing under-served Spanish speaking population.  Steven Zale of Compralux noted that, “Loyal Studios was chosen because of the technological advantages the studio has over others we considered.”  Loyal Studios has invested greatly in high definition virtual stages and backgrounds which create a realistic set such as you would see on Sports Center or CNN.  Compralux offers a specially selected group of products such as jewelry, skin care, and other popular catagories—which are carefully selected for this market.

Loyal Studios has developed a complete in-house production factory for Compralux, which takes each show from the creative start through production into finishing and finally uploading the shows to their ultimate destinations.  Bob Bekian, president of Loyal Studios, says, “The technology we invested in over the last year is now being utilized by our clients, enabling them to be much for efficient, as well as save thousands of dollars.”

Onsen

Onsen Skin Products

Many think the time has come for this type of channel to emerge, as the fastest growing demographic in the United States gains increasing buying power

and influence.  Designer jewelry from Swarovski, Rolex watches, and skin care products from Onsen are all featured in Compralux shows.  Mexican television host and fashion expert Soraya Menchaca has been cast as the anchor for the show, and will include special guests in her segments.

Compralux can be reached at www.compralux.com, and Loyal Studios can be reached at www.loyalstudios.tv.

Loyal Studios Logo

Loyal Studios Logo

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Dusty Springfield Drama Set to Premiere at the L.A. Shorts Film Festival

Set in 1970, “The Soul of Blue Eye” tells the story of Dusty Springfield’s decision to record her Platinum selling hit Son of a Preacher Man for Atlantic Records, and the struggles she had as a white gay woman singing black soul music during the tumultuous 1960’s. Besides having a hit show, “It Must Be Dusty” in […]

%d bloggers like this: